• The Evolution of Affiliate Marketing

    Here’s part 3 of this month’s mini-series, “Affiliate Marketing Superstars.”

    I’ve been doing affiliate marketing for most of the decade just finished. Throughout this series, I’m going to share FOUR of my most elite and most secret methods for eclipsing the competition.

    Method number 3, if you choose to use it, can evolve your affiliate marketing to something potentially more remunerative and scalable. It builds on the foundation of methods number 1 and 2, which I revealed in the previous parts of this series.

    Back in the day, I started a new contract that involved selling energy plans. I had two choices:

    1. get the daily base pay with a small commission per plan sold
    2. get no base pay and commissions only, but a greater commission amount

    I was told the commission-only billing option was better for those who were able to make a lot of sales, while the combination billing option was designed for those who were still learning how to make sales.

    I liken this to affiliate marketing. It’s a form of online advertising in which the billing option is per sale, but it may not always be the best billing option for your situation.

    There are a number of billing options for online advertising:

    1. per sale
    2. per lead
    3. per click
    4. per impression
    5. per unit of time

    There’s one observation you might make. With affiliate marketing, YOU don’t get to choose the billing option. The vendor does!
    But that’s not the case with many of the other billing options.

    If you’re selling banner ads on your website and charging per click or per month, then YOU get to choose the billing option and YOU get to set your own prices.

    You also have the power of EXCLUSIVITY. If you’re getting paid affiliate commissions, chances are other affiliates are getting paid the same commissions for promoting the same offers.

    If you’re selling ads through other billing options, you can offer your vendors a special ad spot that’s exclusive to your website. One that goes beyond a simple affiliate link and can embed content of the advertiser’s choice and rotate different advertisers based on who’s paying.

    This is the EVOLUTION of affiliate marketing.

    When I say evolution, I’m not necessarily talking about an evolution of the industry at large, but the evolution of your business.

    In other words, this is how you can go from a specialist business owner who earns extra income from endorsing related third-party products, to a full-time online media mogul whose primary business model is advertising sales.

    Not every affiliate marketer will want to do this, and you don’t have to. But for those who do, you have at your fingertips one of the greatest business models of our age.

    If that’s so, then why aren’t more people doing this?

    As always, it’s the technology that trips people up.

    Selling exclusive ad spots requires more flexible software that can smart-insert dynamic content based on rules you set. Most affiliate networks don’t provide this.

    In part 2 of this series, I discussed another feature that most affiliate networks don’t provide, and I explained that the solution is to recruit your vendors into affiliate networks that do provide that feature.

    The same applies here. In order for your vendors to buy exclusive ad spots on your website, you need to be working with an affiliate network that supports that capability.

    In any case, you will need to set up a sales process for any exclusive ad spots you offer. As part of that sales process, explain to your advertisers how to sign up with the affiliate network of your choice. Simple.

    You also need to be creating enough content and driving enough traffic to your website to make your exclusive ad spot a good deal. For this reason, even I haven’t started offering exclusive ad spots on my website just yet. At this stage, I’m just setting up the technology in anticipation for when I am ready for it.

    If the content creation and audience building scares you, you’re not ready for this method.

    Otherwise, it’s probably just the technology that scares you.

    That’s fine, because I’m currently writing a book that will walk through every step of setting up this technology, from choosing a capable affiliate network to configuring the billing options within.

    Please send me a message or comment below if you’re interested in this book. If you contact me before the end of FEBRUARY 2020, you will get the whole book for FREE and I’ll share the content with you as I write it.

    If you’re not sure whether you need this book, then don’t forget there is still ONE more part to this series, “Affiliate Marketing Superstars.”

    This will reveal my final elite and secret method for affiliate marketing. I will share it right here, 100% free, in the next few days.

    To avoid missing it, like this page right now (or send to a friend who might like) or join our group.


  • The Dirty Secret of Affiliate Marketing

    Welcome back to part 2 of “Affiliate Marketing Superstars,” in which I’m going to share with you the “dirty secret” of affiliate marketing. (Just keep reading to find out what it is.)

    I’ve been doing affiliate marketing for most of the decade just finished. Throughout this series, I’m going to share FOUR of my most elite and most secret methods for eclipsing the competition.

    If you missed part 1, I advocated taking the approach of building an online marketplace when you do affiliate marketing. That is, use affiliate marketing to provide everything and anything that is relevant to your customer base.

    Why? Because the more income streams, the more stable your business. That’s the purpose of doing affiliate marketing.

    Just joining ONE affiliate network defeats the purpose.

    Unless…

    About mid-way through last decade, I joined an affiliate network that made a unique promise. Many of you reading this joined the same network.

    The unique promise was the paying out of “back-end” commissions. That is, any follow-up sales off the back of an affiliate’s sales were ostensibly commissionable to the affiliate too.

    A number of affiliate networks have promised this. Like the one I joined, they all scorn other affiliate networks for “robbing” their affiliates of follow-up commissions.

    These networks usually provide offers in the form of coaching programs that act suspiciously like the online marketplace concept I outlined earlier. That is, a variety of different products are sold off the back of these coaching programs.

    They’ll say this removes the need to join any other affiliate networks, because you can provide your customers with a whole online marketplace through promoting just this one coaching program.

    But it’s all a trick, and the reason is two-fold.

    Firstly, these coaching programs don’t really act as online marketplaces at all, because they don’t promote a variety of THIRD-PARTY vendors. The so-called “marketplace” consists of products sold by the same vendor.

    So, if the affiliate network were to close, you lose ALL of these income streams at once. This doesn’t remove the need to join multiple affiliate networks at all.

    Even worse is the second reason.

    Third-party sales WERE made off the back of the coaching program I promoted…

    Except they DIDN’T pay me any commissions!

    In other words, this affiliate network was “robbing” its affiliates EXACTLY as it was scorning other networks for doing.

    So, when we affiliates promoted the coaching program and expected to earn off the follow-up sales, we only earned off the follow-up sales from the same vendor. But the vendor would also sell our customers third-party website builders and CRM’s through its OWN affiliate link.

    It’s very likely that the vendor is continuing to earn re-bill commissions from the third-party website builders and CRM’s that it sold to our customers. Meanwhile, we earn nothing from these sales.

    This is the DIRTY SECRET of affiliate marketing.

    Let’s be fair. From a technological standpoint, paying affiliates follow-up commissions is much harder when those commissions are coming from third-party vendors.

    But it’s NOT impossible, and since becoming aware of the dirty secret, I’ve been able to start earning commissions on third-party sales made off the back of my affiliate offers.

    How?

    Again, I’ll be honest. There are technological limitations to this. But that just means you need to liaise with your vendors and ensure they are set up with the correct technology to make this happen.

    To be clear, the correct technology I’m referring to is such that inserts YOUR affiliate link into THEIR marketing materials whenever YOU send them a customer and they do their own affiliate offers as a follow-up to the initial sale.

    Not all affiliate networks have this technology, so you need your vendors to be listed on the affiliate networks that do have it.

    And if they’re not listed on those networks?

    Then you need to turn the tables a little bit. Usually, affiliate marketing is done on your vendor’s terms. You as the affiliate join the affiliate network that your vendor chooses to list on.

    Instead, you will need to set up your affiliate marketing partnerships on YOUR terms, and recruit your vendors into one of these affiliate networks that supports the correct technology.

    This is how I’ve been able to earn commissions on third-party sales made off the back of my affiliate offers. I’ve simply been setting up processes that recruit my vendors into affiliate networks of MY choice.

    I’m currently writing a book that will walk through the full detail of exactly how I do this, and how you can adapt the same processes for your business.

    So far, I’m thinking the title of this book will probably be “How to Create an Online Marketplace.”

    Please send me a message or comment below if you’re interested in this book. If you contact me before the end of FEBRUARY 2020, you will get the whole book for FREE and I’ll share the content with you as I write it.

    If you’re not sure whether you need this book, then don’t forget there are still TWO more parts to this series, “Affiliate Marketing Superstars.”

    These will reveal two more of my most elite and most secret methods for affiliate marketing. I will share them right here, 100% free, in the next few days.

    To avoid missing them, like this page right now (or send to a friend who might like) or join our group.


  • The Boneheads of Affiliate Marketing

    Welcome to the first of a four-part series this month called “Affiliate Marketing Superstars.”

    I’ve been doing affiliate marketing for most of the decade just finished. Throughout this series, I’m going to share FOUR of my most elite and most secret methods for eclipsing the competition.

    As for method number 1, it alone won’t get you into the top 1% of affiliate marketers. But it will get you OUT of the majority of affiliate marketers who get little to no results (I call them the “boneheads” of affiliate marketing) and able to get decent results.

    Getting out of the boneheads club simply involves knowing the answer to one question…

    “What Can Affiliate Marketing Do That No Other Business Model Can Do?”

    Affiliate marketing is something a lot of you are interested in doing, because you hear you don’t have to create a product. But that’s not why you should do it.

    In my post at the end of last year, I explained how many businesses are constantly risking dramatic drops in income because they rely on a single product.

    The reason they rely on a single product is the business owner has only one particular specialisation. But that doesn’t mean you can’t (or shouldn’t) partner with other businesses that are relevant to your customer base.

    Take myself, for example. I’ve been providing websites, copywriting and coaching to online business people for years. But my customers need other products that I can’t provide.

    Affiliate marketing is how I have been able to build an online marketplace of third-party suppliers and take a commission from everything they sell to my customers.

    This way, if one of my clients asks me for a video on their website, I don’t need to simply tell them, “Sorry, I don’t do videos.”

    Instead, I’ll just find a video producer, add them to my online marketplace, refer my client to them and take a commission!

    Here’s the answer to the earlier question. What can affiliate marketing do that no other business model can do? It allows you to earn off of EVERYTHING and ANYTHING that your customers might need, NOT just what you have the skills and resources to provide.

    This diversifies your income streams and stabilises your business even during the tougher times.

    The boneheads of affiliate marketing don’t do this. They join just ONE affiliate network, rely on that ONE income stream, often don’t bother to sell a product of their own, and guess what happens when their ONE affiliate network closes?

    Affiliate marketing is a way to diversify your income streams, not a way to limit yourself to just one.

    If your mentality is to build an online marketplace of EVERYTHING and ANYTHING that your customers might need, NOT just what you have the skills and resources to provide, then you won’t be joining just one affiliate network.

    Or just two, or three.

    You’ll potentially be joining HUNDREDS. Why shouldn’t your online marketplace be comprehensive?

    There is a certain method to building a large online marketplace, which I have been perfecting over many years of using this affiliate marketing strategy. If you don’t get the method right, you can only imagine how disorganised and chaotic it can get.

    If you DO get the method right, managing hundreds of affiliate offers can be as easy as managing just one. (But more stable for your business.)
    I’m currently writing a book that will walk through the full detail of building a large online marketplace with potentially hundreds of affiliate offers. It’s the same method I’ve been using and you can use too.

    So far, I’m thinking the title of this book will probably be “How to Create an Online Marketplace.”

    Please send me a message or comment below if you’re interested in this book. If you contact me before the end of FEBRUARY 2020, you will get the whole book for FREE and I’ll share the content with you as I write it.

    If you’re not sure whether you need this book, then don’t forget there are still THREE more parts to this series, “Affiliate Marketing Superstars.”

    These will reveal three more of my most elite and most secret methods for affiliate marketing. I will share them right here, 100% free, in the next few days.

    To avoid missing them, like this page right now (or send to a friend who might like) or join our group.


  • Introducing South Pacific Pro

    I set up South Pacific Pro in July 2018 after noticing the trend towards software-as-a-service website builders and away from self-hosted websites.

    The new South Pacific Pro system was to inherit several websites that previously existed on wordpress. As South Pacific Pro was to use a different database structure to wordpress, the move required the re-structuring of a large volume of data.

    There were three wordpress sites that South Pacific Pro was to inherit:

    South Pacific Pro (new site)

    South Pacific Pro is a website builder for home business companies and top earners. This would be a new site that did not exist previously on wordpress.

    South Pacific Pro (marketing site)

    A collection of free courses about multi-level marketing and online marketing was to be re-purposed to market South Pacific Pro to prospective customers.

    Ask Carlo

    This website is the brand for my personal services and products, excluding South Pacific Pro. It was to be a test case for the South Pacific Pro platform.

    What This Involved

    Here are some structural features of South Pacific Pro that the old wordpress data needed to fit into:

    • payment processing
    • automated registration
    • enable customers to control a network of websites for their downline
    • enable customers to white label their network
    • enable customers to run a marketplace between their downline
    • enable customers to embed education for their downline
    • selective module activation

    Here are some of the areas for the first set of courses that the old wordpress data needed to be re-organised into:

    • lead generation
    • sales
    • branding
    • market research
    • copywriting
    • personal finance

  • Get rich selling picks and shovels

    Last year, I was listening to a business podcast.

    (I don’t listen to a lot of podcasts because everyone pulls you in different directions.)

    I only have about three business teachers who I follow religiously and then I also may consume material they recommend.

    I recommend the same for you, or you’ll get your arms and legs pulled off.

    Anyway, the host of this business podcast was talking about how she’d made lots of money with a certain business and now she wants to teach it to her listeners.

    And then she says, “I know what you’re thinking.”

    “If you make so much money with this business, then why would you want to give away your secrets?”

    This was her response, which I’ve paraphrased.

    “Yes, I may create competition for myself in the business, but I don’t want to be dependent on just this one earning method. That’s why I want a second business that sells the information about the first business.”

    Now, here’s a mistake that a lot of people make.

    They start doing very well, making $10,000 a month with a particular business, and they think it’ll always be like that.

    Then they get caught out. Their income drops, because all investment opportunities come and go.

    That’s why it’s important to have multiple income streams.

    Now, there are a lot of ways to add extra streams of income, but I think that “selling the picks and shovels” to others who are interested in your first business is a particularly smart way to do it.

    Why? Because you’re turning the loss of one income stream into an opportunity.

    Because if you do lose that first income stream, all your students will lose that same income stream as well. Guess who they’re going to turn to, credit card in hand, with advice on what to do next?

    And if you’re wondering what to do in this situation if you yourself don’t know what to do next…

    It doesn’t matter!

    Take their money anyway!

    The lesson is, you should have two businesses: the original business that brings you income, and a second business that “sells the picks and shovels” to others who are interested in the first business.

    Now imagine if there was a business model that not only serves as your first business, bringing you income, but also creates students who want to learn from you, thereby feeding your second business with customers?

    A business model that kills two birds with one stone?

    Well, it exists, and it’s the one I’m currently doing well with.

    To find out what I’m doing, go to:

    https://theonlineeconomy.com

    Thanks
    Carlo

    Facebook: add me here
    SMS: +61437340273


  • Mistake #2: doing something no one else was doing

    Some people start a business because they want to “create” something. They fancy themselves as inventors or even artists.

    For example, think of those TV shows where people invent crazy contraptions and pitch them to a panel of investors, who usually tell them how worthless their product really is.

    This is one of the worst possible reasons to start a business.

    It’s all fun and games until you realize that your beloved work of art does not make any money.

    Although I didn’t go into business purely for creative reasons, I did fall into the trap of thinking that the key to success was uniqueness.

    For my first four years, I tried to come up with inventions that would “stand out” because no one else was doing them. I reasoned, they’d do well because there was no competition.

    The truth is, if no one is already doing it, it’s probably because there’s no demand. This is why most inventions fail, and mine were no exceptions.

    Franchisees, on the other hand, don’t try to be different. They copy what’s already being done, and they have a high probability of success because they’re using a proven system.

    I started getting better results in my business once I stopped trying to create the next “groundbreaking” invention and started conforming to what was already being done in the market.

    These days, my business is one of thousands built on the same proven system and I make a lot more money than I ever had a hope of making when I was relying on my own ideas.

    When you become a member of The Online Economy, you’ll get access to the same system that earns me $1,000+ commissions overnight.

    If you’re interested in learning more about this system, request access below and I’ll be in touch very soon:

    https://theonlineeconomy.com

    Tomorrow, I’m going to talk about the mistake that wasted more of my time than any other mistake.

    If you avoid ever making the mistake I’ll share with you tomorrow, you’ll avoid wasting a LOT of time.

    Thanks
    Carlo

    Facebook: add me here
    SMS: +61437340273