Most people suspect there’s something not quite right about social media companies like Facebook and Twitter, but they can’t put their finger on what it is. That’s why you’ve always seen a lot of new social media platforms springing up, each trying to offer their own point of differentiation to the traditional platforms. Years ago,… Continue reading Ironically, Parler itself has now been removed
Online publishing can be compared to book publishing
Book authors know there are two ways to publish books: traditional publishing and self-publishing. When self-publishing, it’s your job to arrange all the tasks of printing, editing, distribution, etc, and take on all the associated costs. You also get to keep the full revenue from your book sales. In the past, the publishing process was… Continue reading Online publishing can be compared to book publishing
You may have seen this quotation from 2015…
You may have seen this quotation from 2015: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate.” The author was Tom Goodwin, and he was clearly… Continue reading You may have seen this quotation from 2015…
Is Google a social media platform?
Is Google a social media platform? I say yes, because Google’s business model is exactly the same as Facebook’s. They both sell advertising. Where there’s advertising, there’s content, and where do Google and Facebook source their content? By having content creators effectively “donate” it to them. (I say “donate” because Google and Facebook don’t pay… Continue reading Is Google a social media platform?
If you have a Facebook business page, you should read this
If you have a Facebook business page, you should read this. It could save you a lot of money. I’ve sometimes seen marketing coaches talk about the “likes” on your Facebook business page being a modern-day equivalent of your customer email list. The truth is, this is merely what Facebook WANTS you to think. It’s… Continue reading If you have a Facebook business page, you should read this
The Nerve Centre of Affiliate Marketing
Let’s conclude this month’s mini-series with a recap. I’ve been doing affiliate marketing for most of the decade just finished. Throughout this series, I’ve shared FOUR of my most elite and most secret methods for eclipsing the competition. In part 1 of “Affiliate Marketing Superstars,” I explained how the online marketplace approach to affiliate marketing… Continue reading The Nerve Centre of Affiliate Marketing