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Clicks Not Bricks (The Trend Is Your Friend)

More and more people are realising that the traditional economy doesn’t work anymore (or never did work). That blue chip corporations equal security and stability is a myth. Job losses are happening all the time in banks, media organisations and the like. More and more people are looking to take responsibility for their own income […]

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Genesis 2.2 and Entry Meta

Genesis 2.2 is expected to be released soon, and it will bring some major changes to the way the entry meta (also known as the post info and post meta) is handled. Most of these changes are ‘under the hood’, but there is one big difference you will notice on your sites: The entry meta […]

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Should You Use Posts or Pages?

In WordPress, each piece of content can be either a Post or a Page. Have you ever been unsure about which to go with? The intended use for Posts is news – in other words, content that becomes less relevant over time. You should continue publishing more and more Posts on a regular basis. You […]

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Should You Include Dates in Your Permalinks?

As an example, a permalink including the date would look like this: https://askcarlo.com/2015/03/26/dates-in-permalinks/ A permalink not including the date would look like this: https://askcarlo.com/dates-in-permalinks/ Importantly, changing your permalinks after you’ve started publishing is not recommended because all links using your old structure will break. For this reason, it’s worth carefully considering whether or not to […]

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Plugin or Theme Functions?

Although WordPress is an impressively robust piece of software to start with, its real value comes from the ability to customise it to suit the varying needs of different sites and clients. It provides two interfaces for doing this – plugins and themes. Although there are differences between the two, it’s often possible to accomplish […]

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Use Long Tail Pro to Select Your SEO Keywords

This is an excerpt from my ebook, How to List Your Business in The Online Economy. Read the next chapter in the full edition of How to List Your Business in The Online Economy.