• Mistake #1: mistaking a website for a business

    Let’s talk about 5 of the biggest mistakes I made in my first 4 years of online marketing.

    The first was mistaking a website for a business.

    I still see this mistake being made by beginners everywhere. These days, I often have people come to me and ask me to “teach them how to make a website,” because they assume that’s the path to making money.

    Sure, I could teach you how to make a website. I spent 4 years learning how to do that. I know it very well.

    But who says putting a website online will automatically lead to you making money?

    That’s what people thought they could do during the dot-com bubble. Even after it crashed and that kind of thinking was proven wrong, people still today continue to make this mistake.

    I spent 4 years creating websites without any thought for how they would make money. The usual ‘solution’ that I would turn to was to whack on advertising. But it just isn’t a business model. If the likes of News Corp struggle to make it work, how can you or I expect to make a living from it?

    The fact is, websites don’t make money. Products make money. Unless you have a proper product that you sell, you don’t have a business.

    These days, my focus is on products. Not just any products either, but high priced and high margin products.

    Since I learned this lesson 3 years ago, I’ve collected 6 figures worth of product sales. Because they’re high priced, I was able to reach that milestone in a short space of time, and because they’re high margin, I was able to keep a generous share of that money.

    In my system, The Online Economy, you’ll get access to the same high priced and high margin products that power my business.

    Selling high priced and high margin products is the only way I’ve ever been able to make $1,000+ commissions overnight. I certainly wasn’t able to do it when I used to throw up websites aimlessly.

    If you’d like to be pointed in the direction of the best products to sell, click the link below to get started:

    https://theonlineeconomy.com

    Tomorrow, I’m going to talk about the second mistake I made in my first 4 years. I must warn you, it might ruffle some feathers if you consider yourself a “creative” person.

    Thanks
    Carlo

    Facebook: add me here
    SMS: +61437340273


  • Internet marketing: career or cop out?

    There are two kinds of people who enter the internet marketing industry.

    The first kind is someone who sees internet marketing as a cop out. A way to make money with little work.

    They want to quit their job, buy a beachside mansion and live a life of leisure while their business makes them money on autopilot.

    The second kind is someone who has their sights set on a career in an exciting industry that’s full of opportunities.

    They want to conquer the industry and grow their own business to 6, 7 and even 8 figures by helping clients to grow their businesses with the power of the internet.

    I have always seen internet marketing as a career and I want to work with others who see it the same way.

    When you look at the top earners in the industry, they all see it as a career.

    They have a proper office, they work long hours and they are passionate about the work they do. The content they publish – videos, photos, blogs, podcasts, webinars – is focused on strategy and not so much about lifestyle.

    Which kind of internet marketer are you?

    Are you passionate about internet marketing itself, or do you just see it as a means to an end that can grant you the lifestyle you want?

    There’s nothing wrong with a lifestyle business. But if that’s what you’re looking for, I might not the best person to help you. There are plenty of other mentors out there.

    On the other hand, if you’re in it for the career, I’m your man.

    That’s why I created The Online Economy.

    Inside the members area of The Online Economy, I give you all the step-by-step training to set yourself up with internet marketing and start selling your products and services online.

    To sign up for The Online Economy today, go to:

    https://theonlineeconomy.com

    Thanks
    Carlo

    Facebook: add me here
    SMS: +61437340273


  • The method that powers the online economy

    I was 14 years old when I went researching for ways to earn extra money from home, and I learnt of internet marketing.

    It wasn’t long before I decided this was the industry for me. Not just to earn some extra money on the side, but to build a proper full time career.

    Was it easy? No!

    After 3 years, what did I have to show for it?

    Below is one of the monthly checks I received from one of my early internet marketing clients, which was an e-learning company. It’s for $1,138 and dated 2014.

    $1,138

    Nothing to sneeze at but not a whole lot of money either. Yes, it was a slow path to success for me.

    So I’m uniquely placed to help new entrepreneurs like yourself break into this industry and get a foothold. I know what to do, but I also know what things NOT to do.

    Because I’ve done a lot of those things!

    You can learn from my mistakes, instead of your own.

    Now, you’re probably thinking:

    This all sounds great, but I don’t want to wait that long to start getting results!

    No problem at all, because I’ve packaged up my best secrets into a system. It’s exactly what I used to get my biggest results in internet marketing, and the easiest and fastest way for you to do the same.

    My system, The Online Economy, is the easiest and fastest way to set up a healthy online business within just 6 months.

    Here’s how the system works.

    Start by becoming an affiliate partner of an existing company. Then, market its products and services under your own brand with a combination of PPC, email, blogging, webinars and digital products.

    That’s the system in a nutshell.

    It is my suggested course of action for setting up a healthy online business within just 6 months. I developed it based on my own experience.

    If you want to take a different path – go right ahead! But if you’re not sure what path to take, this course of action is what you’re looking for.

    I’ve given you a very broad overview of the system. But the finer details are reserved only for members of The Online Economy.

    Inside the members area, we give you all the step-by-step training to set yourself up and start selling your products and services online.

    To read more about The Online Economy, go to:

    https://theonlineeconomy.com

    You may have one question.

    Carlo, if you’re advising me to become an affiliate partner of an existing company, then which company should I partner with?

    If it’s OK with you, I’m going to send you another email tomorrow to introduce you to my colleague.

    He is an internet marketing expert who actually taught me much of the wisdom that I put into developing The Online Economy.

    His multi-million dollar company is one of our recommendations for becoming an affiliate partner.

    Even better, he is always looking for new affiliate partners!

    So don’t miss tomorrow’s email!

    Thanks
    Carlo

    Facebook: add me here
    SMS: +61437340273


  • 5 mistakes I made in my first 4 years online

    I first became interested in making a living online in January 2011, at the age of 14. Now it’s the end of December 2015, which means I’ve been online 5 years.

    Did I make some good decisions in those 5 years? Yes. But for every one good decision I made, I would have made about 5 mistakes (if not more).

    If I mentioned all of my mistakes we would be here all day, so I would like to talk about just 5 of the biggest mistakes I made in my first 5 years online.

    1. Mistaking a Website for a Business

    I used to spend a lot of time creating websites without any thought for how they would make money. The usual ‘solution’ that I would turn to was advertising. But it just isn’t a business model. If the likes of News Corp struggle to make it work, how can you or I expect to make a living from it?

    The fact is, websites don’t make money. Products make money. Unless you have a proper product that you sell, you don’t have a business.

    These days, my focus is on products. Not just any products either, but high priced and high margin products. If you’d like to be pointed in the direction of the best products to sell, click here.

    2. Doing Something No One Else Was Doing

    I fell into the trap of thinking that the key to success was a great idea that would ‘stand out’ because there was no competition.

    The truth is, if no one is already doing it, it’s probably because there’s no demand. This is why most inventions fail, and mine were no exceptions. Franchisees, on the other hand, have a high probability of success because they’re using a proven system.

    These days, my business is one of thousands built on the same proven system and I make a lot more money than I ever had a hope of making when I was relying on my own ideas. If you’re interested in learning more about this system, click here.

    3. Mistaking Activity for Achievement

    When I look back at my first 5 years online, I realise that only 2 of those years were spent building up an asset that I earned income from. What was I doing the other 3 years? Was I taking a long extended break from my business?

    Not really. I was doing some activity nearly every day, but it was either going towards a website with no real business model or an inventive idea that never had a hope of success, or it was simply not the kind of activity that makes a difference to the bottom line.

    What I should have asked myself before jumping into each activity was whether I could realistically see it leading to an increase in income. If not, was there really any point in doing it? To learn more about the activities you should be doing to produce income, click here.

    4. Thinking I Knew it All

    I used to think I knew how money was made online. I didn’t pay attention to what the industry leaders were teaching, even if they were making a lot more money than I was. I assumed whatever they were teaching was information I already knew.

    The truth is, there are three categories of knowledge. What you know you know, what you know you don’t know and what you don’t know you don’t know. For most people, the vast majority of the knowledge out there falls under what you don’t know you don’t know, and I was no exception.

    These days, I recognise that I don’t know it all. I’m willing to listen to people who are at the level I want to be at and do what they tell me to do. When you’re ready to do the same, click here.

    5. Mistaking Information for Education

    My preferred way of learning used to be searching the Internet and reading free articles. Whenever I needed to know something, I would just do a search and find the information I was looking for (when I didn’t think I already knew it, that is). That would be sufficient, right?

    Wrong. Information is no substitute for proper education. A good education doesn’t just show you how to do things. It changes the way you think.

    Once I decided to stop being a know it all and start tuning in, I realised I was not just getting information but education. To find out what education I recommend, click here.


  • Use the ‘N’ Method to Build Links

    This is an excerpt from my ebook, How to List Your Business in The Online Economy.

    There are two sides to SEO – on-page and off-page. On-page is about creating the right content for the keywords you’re going after, and inserting those keywords into your content. Off-page is about external signals, such as links. Links are votes of confidence in your site, so you want as many as you can get, but more importantly from the right sources. By definition, you can’t fully control your off-page SEO, but you can influence it.

    As part of the SEO strategy for Watch Doctor Who, I designed and implemented a link building method that I call the ‘N’ method. By implementing the method, I successfully generated 5,000+ uniques/mo for the site, and I subsequently re-implemented it for Deal or No Deal Online.

    Here is a diagram I created of it.

    Diagram of the 'N' link building method

    It will help you get natural links to your front and deep pages. You’re earning backlinks not creating them.

    Steps 1–4

    Steps 1–4 are essentially about finding link opportunities – in other words, pages from across the web that you think you have a good chance at getting your link onto. You’re ultimately going to email the owners of each page to request a link.

    I like to complete steps 1–4 before even launching my site, for two reasons:

    1. When the site does eventually launch, you’ll have your list of link opportunities ready to go and you can start emailing them immediately.
    2. As you’ll find out, as part of the process of completing steps 1–4, you’ll learn of the kind of content you should create (the ‘replace broken’ technique)

    Let’s explore each step in more detail.

    Read the rest of this chapter in the full edition of How to List Your Business in The Online Economy.


  • New Genesis Stuff for 2015

    Genesis Framework 2.2.0 is the new release for 2015. It brings accessibility improvements, SEO updates and a lot of minor details.

    The parent theme, however, isn’t the only product that’s been updated.

    Reasons to Use Genesis

    The documentation website, Reasons to Use Genesis, is now up to date with changes in Genesis 2.2.

    Reasons to Use Genesis

    Reasons to Use Genesis

    I am aiming to have Reasons to Use Genesis eventually document every single Genesis feature, hook, filter, shortcode and function. There’s a mailing list that you can join for daily updates.

    Genesis Advanced Edits 1.3

    Genesis Advanced Edits is a plugin that empowers you to edit a greater range of content areas in your Genesis theme and configure your site in ways beyond those available in the standard Genesis settings.

    Editing the entry header with Genesis Advanced Edits

    Genesis Advanced Edits

    Version 1.3 is an essential update that allows for compatibility with Genesis 2.2. It also introduces some new features:

    • turning off comment dates
    • selecting a layout for non-singular (plural) pages
    • turning post SEO settings on or off
    • turning post layout settings on or off.

    Remember, the above are in addition to the many existing features!

    Cauliflower 1.2

    Cauliflower 1.2 is a maturer version of a simple Genesis child theme. Features of the new version:

    • Addition of after entry widget area
    • HTML5 markup for galleries and captions
    • Addition of support for optional header image
    • Change to secondary menu bar styling
    • Many more minor styling corrections
    • Expansion of readme

    Remember, the above are in addition to the many existing features!

    Screenshot of the Cauliflower theme

    Cauliflower theme

    I elected not to add theme support for genesis-accessibility because I’d like to wait to see how StudioPress premium themes handle it. I’m not an early adopter!